Users will soon have a updated setting that permits them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service revealed that it presently contains over 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a full-scale rollout. This development comes amid a surge in content created by AI, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the fastest-growing video streams on a popular video site primarily display content made by AI. A considerable share of this content is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is often nonsensical or bizarre.
Our research shows that many people like content created using AI tools, including computer-generated images to informative clips, and we aim to give people the option to see more or less of that, depending on their own preferences,” said a spokesperson.
AI on the Platform
The service announced that there are presently 1.3bn videos on its service tagged as artificially created. In total, more than 100 m videos are submitted to the service every day, making clips made by AI a limited portion of its total content library.
How to Adjust Settings
Users will be able to limit or boost the amount of AI content they see by opening the “manage topic” feature in the application and picking “AI-generated content”. Other topics that currently be modified under the filter encompass current affairs, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s policies require users to tag lifelike artificially created content, and it forbids malicious fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the service will henceforth attach an “AI-made” watermark to content created with its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to deter users from seeking to circumvent the tagging system.
Educational Initiatives
The platform is also establishing a $2m awareness program for specialists and institutions to create informative material about ethical AI use. This initiative will benefit educational bodies focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid discussion over proposals to cut jobs for numerous safety staff in Britain. The company is set to reduce 439 jobs in its user protection division in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official stated that people-led review would still have a role, but automated tools can shield workers by eliminating the most graphic content before it gets reviewed by people. TikTok stated a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with dangerous material as swiftly, which is why a extensive automated help is making a difference work at speed.”
